COLUMBUS, Ohio (March 23, 2009) -  People To My Site (PTMS), announced that they had been awarded a $1.125M innovation loan from the state of Ohio.

 

With the funds received, PTMS intends to push to the next level their unique tools that help marketers find qualified leads and improve overall sales. “Businesses know they need to both have a presence and be easily searchable online if they want to improve sales,” said COO, Jennifer Ridenour. “What we need to do now is move them forward and allow for truly, fully integrated marketing. This will allow for REAL accountability in marketing. That’s what PTMS is all about.”  

 

The first program, already under development at PTMS through the received funds, is a thorough marketing dashboard which allows marketers to track results of their marketing campaigns in real time. The innovative dashboard in its completed form will integrate online, offline, and social media campaigns, so that marketers can ensure they have the right marketing mix, something marketers have long needed, but has not yet been available from any provider. Real time results will enable PTMS’ clients to make adjustments to their overall campaign, turning up media that are the most effective and updating creative to be as compelling as possible.  

 

The Innovation Ohio Loan Fund is part of the State of Ohio Economic Development Incentives, and was designed to help existing and new companies invest in fixed assets for the purpose of developing new commercial products. As a condition for receipt of this loan, PTMS will be creating 30 new, full-time technology positions with the three-year period after completion of the project in addition to maintaining 43 existing positions.  

 

“Columbus doesn’t get the credit we deserve for technology development. Even with Forbes magazine rating Columbus as the #1 Up-and-Coming Tech City in the US, most people still focus on San Francisco, New York City, Seattle, Atlanta. We need to do everything we can to change that point of view, so more innovative talent is attracted to our city, and our state will grow,” said Todd Swickard, president and CEO of People To My Site.