In a down economy, Auto Dealer Traffic is bolstering its reporting systems to be accountable for every Internet marketing dollar spent on campaigns. "Our reporting adds so much more value to all of our marketing programs. Not only are we able to say we are going to deliver the results, with our Get Real Reporting we’re giving our clients live access to their reports and holding ourselves accountable for our work", said Larry Tabloff, Vice President of Sales for Auto Dealer Traffic.

 

Stretching budgets, especially in marketing departments, has become an issue for most dealerships. Sales are down, and every outgoing dollar is scrutinized for ROI. At a preview of the new reporting system, clients were excited about the increased transparency in reporting. "The View Hot Words is nice to see. It helps analyze what people are really shopping for… this way I can change campaigns to focus on what customers want. Overall I found the reports to be simple, clear and easy to read!" said Angela Montoya, Internet Sales Director for Royal Palm Nissan.

 

“I believe accountability is so important, especially the way the economy is now. Businesses are tired of smoke and mirrors, now it’s time to Get REAL," said Todd Swickard, CEO of Auto Dealer Traffic.