Leading automotive Search Engine Marketing (SEM) company Auto Dealer Traffic, Inc. (subsidiary of People To My Site), today announced it has been chosen by Lithia Motors' stand alone used car operation L2 to be the company's SEM provider. Auto Dealer Traffic will provide fully integrated organic and paid search Internet marketing campaigns designed to increase brand recognition and attract more online auto buyers.

 

"This is the culmination of a highly successful proof of concept year for our technology at Lithia," says Todd Swickard, President and CEO of Auto Dealer Traffic. "Lithia Motors is one of the most innovative retailers in the industry. We look forward to assisting them with their online marketing efforts and delivering measurable and significant returns on their investment."

 

Auto Dealer Traffic processes over 42 million pieces of search engine information each day, enabling the company to identify and closely monitor historical and market trends, click cost patterns, free and paid search patterns to help dealers maximize their online investments. The company's proprietary software can work with any existing web site platform at any size dealership, from single point stores to groups, auto malls and regional operations. Auto Dealer Traffic's dealer customers are consistently top-ranked on the leading search engine sites, including Google, Yahoo! and MSN.

 

"Lithia is taking giant leaps in their evolution as a web 2.0 company through key new hires, greater allocation of resources to online marketing and the introduction of pioneering new business models like L2 Auto," says Steve White, Vice President of Strategy and Product Development for Auto Dealer Traffic. "We look forward to supporting their efforts with optimized SEM campaigns that will attract more new customers and help drive sales."