Auto Dealer Traffic has once again made unprecedented strides in the search engine marketing industry by allying itself with Microsoft Network's latest online advertising resource, the MSN adCenter pilot program.

 

adCenter is designed to track the number of clicks generated by a company's advertisement and compile demographic information to reveal a target market. Based on this specific information, adCenter users have the ability to tailor their marketing campaigns to gain the most online traffic for their advertising dollar.

 

"The search engine marketing industry is changing and growing at a rapid pace," explains Todd Swickard, CEO of Auto Dealer Traffic. "Unlike many online marketing firms, which promise results without the support of client-driven services, Auto Dealer Traffic continues to establish affiliations with such useful search initiatives as MSN adCenter to improve the outcome of our customers' advertising ventures."

 

Expanding its SEM capabilities to improve its clients' overall return on investment, Auto Dealer Traffic ensures automotive dealerships that they will receive a comprehensive approach to capturing and retaining customer loyalty.