Behavioral Targeting (BT)
Begins by observing (anonymously) online consumer behaviors, such as web browsing patterns or search queries.. Like consumers are grouped into interest segments. As they move through the internet, advertisements are served to these consumers based on interests, which are measured by recency and frequency of behavior.  With online display advertising, clients are able to reach more of their target audience with a lower Cost Per Thousand (CPM) and/or Cost Per Click (CPC).
 

Behavioral Re-Targeting (RT)
Occurs when a user visits your website (through the PPC campaign, SEO campaign, or typed-in traffic) and our ad server places a cookie on their computer. Then, when the user visits other websites, your banner advertisements will be displayed to them, reminding them of your offerings and why they should consider your company.
 

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